Random Apps
bullet.gif Cute Video Audio Merger 665890
bullet.gif Ad Annihilator 24958
bullet.gif Cyber Mining Game 10043
bullet.gif Minecraft 1261764
bullet.gif AVG AntiVirus Free 2014 30618
bullet.gif ACDSee Free 210652
bullet.gif My Wallpaper Gallery 3 563
bullet.gif WinWSD WebSite Downl... 465130
bullet.gif IObit Uninstaller 191302
bullet.gif HTTrack Website Copier 719479
Popular Apps
bullet.gif Photopus 2099146
bullet.gif Hotspot Shield 1784231
bullet.gif Minecraft 1261764
bullet.gif Hard Time 1119923
bullet.gif Songr 719549
bullet.gif HTTrack Website Copier 719479
bullet.gif Cute Video Audio Merger 665890
bullet.gif Advanced Scan to PDF... 481091
bullet.gif WinWSD WebSite Downl... 465130
bullet.gif YTD Video Downloader 454327
App Info
bullet.gif Apps: 30
bullet.gif Readen: 11573821
Random Downloads
bullet.gif PhotoPixar 587
bullet.gif Smart Defrag 4 1042
bullet.gif WinWSD WebSite Downl... 633
bullet.gif Advanced Scan to PDF... 574
bullet.gif ACDSee Free 654
bullet.gif Photopus 787
bullet.gif 123 Free Solitaire 588
bullet.gif MKVToolNix 518
bullet.gif Start Menu 8 493
bullet.gif YTD Video Downloader 1082
Popular Downloads
bullet.gif Hotspot Shield 2313
bullet.gif AVG AntiVirus Free 2014 2245
bullet.gif Free YouTube Downloader 1163
bullet.gif YTD Video Downloader 1082
bullet.gif Smart Defrag 4 1042
bullet.gif Wise Disk Cleaner 894
bullet.gif Minecraft 814
bullet.gif Photopus 787
bullet.gif Songr 696
bullet.gif IObit Uninstaller 674
Download Info
bullet.gif Downloads: 29
bullet.gif Downloaded: 21262
Welcome to Free-Apps on Friends in War
Articles Hierarchy
Articles Home » Internet & Media » Mozilla expands advertising experiment to many more Firefox users
Mozilla expands advertising experiment to many more Firefox users

The current "directory tile" ad experiment shows only for new Firefox users. A new "enhanced tile" program to launch soon will mean existing users can see some ads, too.


Mozilla is beginning a broader second phase of an experiment to show ads to Firefox users, a move that ultimately could help reduce the organization's reliance on revenue from Google.

The first phase of its program, called directory tiles, gave Mozilla the option to show ads or promoted content in a grid of thumbnail images that appear when a user opens a new browser tab, but it's offered only to new Firefox users. Enhanced tiles, though, are for existing Firefox users. The new feature gives publishers an opportunity to replace a thumbnail users already would see with one that's potentially more engaging, said Darren Herman, Mozilla's vice president of content services.

The program could give Mozilla more breathing room. Its share of desktop browser usage is slipping, and its presence in mobile browsing is miniscule, so Mozilla needs new levers to push its agenda. The sponsored tiles could mean more money for Mozilla and a new way to influence how advertisers use the personal data of those who see and click on ads.

The directory tiles are links Mozilla picks on its own, but the enhanced tiles modify links that the user already would see. Instead of seeing an automatically generated thumbnail image that might represent the site poorly -- a login screen, for example -- an enhanced tile would show imagery that looks and works better.

"We're looking at logos, images, or anything related to that site," Herman said.

Showing ads and promoting sites is a significant departure for Mozilla. Today, the nonprofit organization gets the vast majority of its money from Google when Firefox users send the search engine traffic that results in revenue from search ads. The ads would mean a new, potentially much broader source of revenue, though.


Money for Mozilla

"We do see it as an opportunity for us to recognize the value we're bringing to all constituents in the market," Herman said -- in other words, to get paid for Firefox's influence over what people see. "Directory tiles and enhanced tiles are an opportunity to work with marketers and content owners to help them distribute their content."

More revenue doesn't hurt, but Mozilla has bigger ambitions: it hopes the tiles program will revive its influence in the advertising world. The company has had fraught relations with advertisers in the last two years due to its push for a Do Not Track standard that lets people inform Web publishers and advertisers when they don't want their online behavior tracked. Mozilla hopes its tiles program ultimately will "make the Internet healthier," Herman said.

"We're showing the world you can get into the advertising ecosystem, building trust, transparency, and user control into those experiences," he said. "Forty-three billion dollars are spent in online ads every year. The opportunity for us is to clean the Web up, to make it healthier...We have to participate. We can't just sit on the sidelines telling people what to do."


Enhanced tiles arriving soon

The new feature should arrive "in the next couple weeks" for users of Mozilla's pre-release beta and Aurora versions, said Johnath Nightingale, Mozilla's vice president of Firefox.

Enhanced tiles aren't a vehicle for publishers to place ads of their own, Herman added.

"We don't necessarily see the new-tab page as being a window shop. We see it as a content distribution platform...We're working through creative specs to say what publishers can and can't do."

To help steer things what it sees as the right direction, Mozilla will offer a discounted rate to those whose advertising agenda matches Mozilla's.

"Partners who are good actors -- respecting Do Not Track and other areas of the Web we believe fits our mission around innovation, opportunity, and trust -- will get a discount," Herman said. "Not only is this a media content opportunity, it's an opportunity for Mozilla to push our mission forward and reward our partners that are like-minded."


Early directory tiles results

The directory tiles experiment, which is now still limited to people using Mozilla's pre-release versions of Firefox, has shown promise in its early days, according to Nightingale. He said that users are clicking the tiles and sometimes pinning them so they remain a fixture in the browser interface.

Examples of what tiles Mozilla shows include mainstream consumer sites like Facebook and YouTube; non-profit organizations such as Wikipedia; and Mozilla's own sites like Webmaker.

"People are interacting with this much more than with blank white tiles. Some [tiles] have a 5- to 6-percent click-through rate," meaning that five or six out of every hundred users click the directory tiles, Nightingale said. But other sites are only a fraction of a percent, he said.

And Mozilla will keep measuring to make sure the program is a good idea for all Firefox users.

"We're going to do this or not [based on] whether it's valuable to users," Nightingale said.

ugg  boots #361 ugg boots
on November 11 2015 09:09:09
ED Hardy Outlet
Michael Kors Outlet
Coach Outlet
Kate Spade Outlet
Cheap Jordans
Michael Kors Outlet Store
Coach Handbags
Coach Factory
Oakley Sunglasses
Kate Spade Outlet
Tory Burch Outlet
Longchamp Handbags
Michael Kors Handbags
Coach Outlets Online
ED Hardy Clothing
Michael Kors Handbags
Coach Purse
Kate Spade Handbags
Air Jordan
Michael Kors Store
Coach Factory Outlet
Coach Online Store
Oakley Outlet
Tory Burch Shoes
Longchamp Outlet
UGG Boots
UGG Black Friday
Moncler Black Friday
Red Bottom Shoes
Christian Louboutin Shoes
Moncler Jackets
North Face Outlet
North Face Black Friday
Kate Spade Black Friday
Moncler Outlet
Coach Factory
Coach Handbags
Coach Black Friday
Kate Spade Outlet
North Face Jackets
Ray Ban Outlet
Burberry Outlet
Cheap Ray Ban Sunglasses
Cheap UGG Boots
Christian Louboutin Shoes
North Face Outlet
Coach Factory Outlet
Kate Spade Outlet
Michael Kors Outlet
Coach Outlet Nike Air Max
Moncler Jackets
Nike Roshe Run
Cheap Nike Air Max
Buty Nike Air Max
Nike Air Max Damskie
Nike Air Max
Cheap Red Bottom Shoes
Christian Louboutin Outlet
Burberry Outlet
Balenciaga Outlet
Burberry Handbags
Balenciaga Handbags
Louis Vuitton Wallet
Cheap UGG Boots
Uggs Boots
Kate Spade Outlet
Toms Shoes
Hermes Blet
UGG Boots
UGG Boots Outlet
UGG Boots Sale
Burberry Black Friday
Uggs Boots
Louis Vuitton Outlet
Louis Vuitton Outlet Online
North Face Outlet Store
North Face Store
North Face Factory Outlet
The North Face Outlet
North Face Outlet
Louis Vuitton Factory Outlet
Louis Vuittons Handbags
Louis Vuittons Outlet Online
Timberland Boots
Cheap Timberland Boots
Timberland Outlet
Tory Burch Outlet Store
Tory Burch Outlet Online
Tory Burch Outlet
Michael Kors Outlet
Ralph Lauren Outlet
Gucci Factory Outlet
Gucci Outlet
Gucci Handbags
Cheap Ray Ban Sunglasses
Matt #362 Matt
on December 01 2015 20:52:20
Why people still make use of to read news papers when in this technological world everything is accessible
on web?

Here is my website ดูหนังโป๊ออนไลน์
Online #363 Online
on December 04 2015 07:30:22
Is it just a canvas handbag? People may have been confused by these questions for years. <a href="">high quality replica handbags</a> The fact is that Louis Vuitton has many classic leather materials, such as distinctive print Epi, Vernis made by patent leather with <a href="">AAAAA quality designer knockoff sunglasses</a> shining colors
Amelie #364 Amelie
on December 12 2015 01:08:44
Thank you! I enjoy it.

Feel free to visit my site; 2014 world cup news
Mai #365 Mai
on March 18 2017 20:35:26
creditos rapidos online
Nick #366 Nick
on March 19 2017 02:39:25
Favorablemente ahora en el mercado financiero existen alternativas para partir de
tus deudas sin tener que endeudarte inclusive mas.

prestamos con asnef
Candida #367 Candida
on March 19 2017 12:42:48
Estamos especializados en conceder prstamos rpidos y nuestro buen trato y
la rapidez a la hora de conceder el prstamo hace que los usuarios recurran a nosotros cuando lo

creditos rapidos y sin papeleos
Shad #368 Shad
on March 19 2017 23:46:47
Para este tipo de proyectos la financiacin inmediata no es imprescindible, en estos casos podemos acudir al banco
de toda la vida y que nos den prstamos ms baratos.

creditos rapidos al instante
Jenni #369 Jenni
on March 28 2017 03:50:29
Unquestionably believe that which you said. Your favorite reason appeared to
be on the web the simplest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that
they plainly do not know about. You managed to hit the
nail upon the top as well as defined out the whole thing without having side-effects , people could take
a signal. Will likely be back to get more. Thanks

Feel free to visit my website nba
live coins cheap
Matilda #370 Matilda
on April 09 2017 06:39:35
After exploring a number of the blog articles on your blog, I seriously like your way of
writing a blog. I added it to my bookmark site list and will be checking back soon. Take a look at my
web site as well and tell me what you think.

Also visit my web-site: manicure
Post Comment

Validation Code:
Validation Code

Rating is available to Members only.

Please login or register to vote.

No Ratings have been Posted.
share on
Random Articles
bullet.gif Tomb Raider: Definit... 504065
bullet.gif Flappy Bird follow-u... 831415
bullet.gif Disney goes after Cl... 256501
bullet.gif CNET News Mobile Sam... 459173
bullet.gif AT&T adds 32GB Nokia... 253952
bullet.gif Microsoft may let yo... 1394439
bullet.gif Chrome's data compre... 117011
bullet.gif Windows 9 unveiling ... 237632
bullet.gif Credit card hackers ... 538938
bullet.gif Mozilla expands adve... 52821
Popular Articles
bullet.gif What is PHP? 2869550
bullet.gif How to prevent Googl... 1567267
bullet.gif Microsoft may let yo... 1394439
bullet.gif 'Wikipedia for robot... 1188519
bullet.gif Man in selfie on sto... 1078615
bullet.gif Flappy Bird follow-u... 831415
bullet.gif Credit card hackers ... 538938
bullet.gif Tomb Raider: Definit... 504065
bullet.gif CNET News Mobile Sam... 459173
bullet.gif Disney goes after Cl... 256501
Articles Info
bullet.gif Articles: 16
bullet.gif Readen: 11531121
Member Poll
Do you want more articles to read?

67% [2 Votes]

33% [1 Vote]

I don't know
I don't know
0% [0 Votes]

Votes: 3
You must login to vote.
Started: 14.01.14
You must login to post a message.

05-05-2017 23:54
spkvgrw http://www.ipssarc
.aspx http://www.ilmondo

02-05-2017 22:07
shbefxp http://www.itcspar
ezzi-944.htm http://www.istitut

02-05-2017 14:39
lbvbcpg http://www.iccmorn
09.htm http://www.iz3dba.
seppe-scarpe.htm http://www.itcspar
hers-outlet.htm http://www.istitut

02-05-2017 04:03
klnlzcv http://www.lapreal
16.aspx http://www.iccmorn
549.htm http:

02-05-2017 02:25
xunihod http://www.istitut
ey-962.htm http://www.ifhp200
erdi.html http://www.lapreal

Users Online
bullet.gif Guests Online: 8

bullet.gif Members Online: 0

bullet.gif Total Members: 440
bullet.gif Newest Member: ogisom